Today, Various small and large businesses are shifting from standard marketing to digital marketing techniques. It is only done because digital marketing uses multiple forms of marketing networks to estimate the various marketing campaigns to understand what method is performed and what doesn’t. Digital marketing performs differently from traditional marketing because, in digital marketing, we use multi-tools to track the progress and performance of the marketing campaign, such as product performance, how much traffic comes on the website, and how long the conversions are happening, etc. Today Digital marketing has a positive future than traditional marketing
But are you aware of the 5Ds of Digital marketing?
This 5Ds help you understand how customers interact and connect with your business. They also help to know how to execute the best marketing methods.
Essential 5 Ds of Digital Marketing
1. Digital Devices:
You can offer digital marketing services on multiple digital devices such as smartphones, laptops, computers, and tablets. Today, most users feel more comfortable using mobile phones than laptops or PCs. According to 2019 research, 67% of users have mobile, and 79% are Smartphone users who purchase online products through smartphones.
Today customers connect with various brands continuously through multiple digital devices, which includes
- · Laptops
- · Smartphones
- · Computers
- · Gaming Devices
2. Digital Platform:
The digital marketing approaches are combined with a wide range of digital platforms in multiple ways. The first is to get awareness about the target customers’ choices and previous purchases. You can support your products by creating your brand profile on a digital platform. Your aim is to send the users directly to your website by giving them information about your offers and checking out your products or services. Today social media is the largest platform among the multiple digital media, and it is used by more than half of the population in the world. Many reports say that social media receives above 10,00,00,00 unique customers every day.
- · Browser and application digital platform involves
3. Digital Media:
Digital Media impacts how you engage with your target customers by using your chosen platform. This digital Media gives many users who are curious in your offer and brand. Digital media has a paid and owned communication network that helps you to create relations with the target audiences by using different techniques such as messaging, advertising, emails, search engines, and social media.
4. Digital Data
Digital Data is the results of the last three Ds. It involves all the necessary information that encourages customers to buy your products and services. However, all the user’s data is confidential and private, protected by law.
Here are some of the techniques to collect this digital data involves
- Point Of Sale
- App installation
5. Digital Technology
Digital technology is an electronic device used to build, function, or store customer data. Artificial intelligence, virtual reality, big data, and cloud computing are examples of digital technology. This technology is made to focus on creating interactive skills over various platforms. With the help of Artificial intelligence such as chatbots or search engines, various businesses get information about their audiences.
If you don’t have any complete knowledge of the 5Ds of digital marketing, you cannot succeed in your marketing campaign strategy. It is essential to understand the use of the different platforms by getting access to different devices. These digital platforms help you to provide personalized data to your target audiences.